Digital Marketing Executive

Overview

Zaizi is looking for an experienced Digital Marketing Executive with a strong track record in independently delivering high-performing multi-channel campaigns in B2B professional services, particularly within the UK public sector. This role focuses on driving brand awareness, lead generation, account-based marketing (ABM), and sales enablement.

The position is home based and full-time, with a salary of £30,000–£35,000. Key responsibilities include planning, executing, and optimising PPC campaigns across LinkedIn, X/Twitter, Meta, and Google Ads, managing multi-channel campaigns from strategy to reporting, building and managing WordPress pages, and leveraging AI tools for campaign optimisation. The role also involves creating digital assets, supporting events and ABM campaigns, managing employee advocacy programmes, and ensuring GDPR compliance.

Applicants should have hands-on experience in B2B digital marketing, ideally in consultancy or technology services for UK public sector clients. Strong skills in HubSpot, WordPress, Adobe Creative Cloud, AI-driven marketing tools, and campaign analytics are essential. Experience delivering ABM campaigns, managing multiple projects, and excellent communication skills are also required.

Zaizi encourages applications from candidates who may not meet every requirement, including women, BAME candidates, LGBTQ+ individuals, neurodivergent people, and those from lower socio-economic backgrounds. Accommodations are available throughout the recruitment process.

Employees must have the right to work in the UK without sponsorship and have lived in the UK continuously for the last five years to meet SC Clearance requirements.

Benefits include 25 days’ holiday plus bank holidays, Vitality medical insurance, a 5% employer pension contribution, life assurance, cycle scheme, paid training, WFH equipment allowance, flexible working, and two paid volunteering days. The role also offers opportunities to work on exciting projects, make decisions independently, and receive ongoing coaching and training.